Haultin began with an observation. Every publisher has data, but turning it into a decision is a separate job, a job that can be sluggish and unwieldy. The answers the sell-side needs should come from the publisher's own data, on demand.
Haultin is an analytics and data-evaluation platform for the sell-side. Publishers on Web, App, and CTV connect a Google Ad Manager account, and the reporting they already own becomes clear, on-demand analysis — revenue, fill, yield, ad units, and how they move over time.
The same numbers fill the dashboard, and answer plain-language questions inside Claude or ChatGPT through the Haultin connector. The work is the same throughout: take the data a publisher already has and turn it into an answer in minutes.
A publisher's numbers belong to the publisher. We read them only with consent, only to answer the questions asked, and never to build anything that competes for the reader's attention. How we handle data is set out in our Privacy Policy.
Understanding revenue should not require a spreadsheet or a saved report. We measure ourselves by how quickly a question becomes an answer, and how little stands between the two.
Publishers work with networks, exchanges, and ad-ops partners, and so do we. Haultin adds a layer of clarity on top of the tools a publisher already uses, rather than asking anyone to move off them.
Haultin is built for sell-side operators and the teams who run their advertising — the people responsible for understanding revenue and yield, who would rather spend the day acting on the numbers than assembling them.
Haultin was founded by people who spent a decade in publisher ad operations before starting the company. Much of that time was spent on the work this platform now does in seconds — pulling reporting, reconciling it, and turning it into a decision. Haultin is the tool we wish had existed then, built by people who have done the job by hand.
Publishers and operators considering the platform are welcome to write in directly. We read everything, and we are glad to talk through whether Haultin is a fit.
hello@haultin.com